This is the complete branding for a store called Retail is Dead. This inspiration for the store is based on the popular phrase that “retail is dead”. The store expands on word dead and different themes of death and times long gone.
The ideal customer is someone who enjoy fiction and are primarily males ages 15 - 30. . They play video games, attend comic-cons and are interested in NFT's. they wear sneakers and will camp out for days for the latest Air Jordan release.
This the visual identity for a store were one can get 1-of-1 pieces, exclusive digital content and a unique in person experience.
Posters
social media
physical posters
bus advertisement
Print collateral
packaging
motion graphics
Web / app ui
